Scaling a Premium D2C Brand to 8-Figures.
How we redesigned Lumina's digital ecosystem, optimising their conversion funnel and elevating their brand identity to drive measurable exponential growth.
Revenue Increase
+215%
Conversion Rate
4.8%
Page Load Time
-1.2s
Bounce Rate
-42%
Performance Archive.
+420% REVENUE
DTC Apparel: Breaking the Scaling Ceiling.
How a high-velocity creative testing protocol unlocked $150k/mo revenue with a 4.2x ROAS.
The Final Proof
Scaled monthly ad spend from $5k to $35k in under 90 days.
Maintained a stable 4.2x Return on Ad Spend (ROAS) during rapid scale.
Generated $150k in attributable monthly revenue from cold traffic.
The Friction
The client was trapped in 'Pixel Graveyard' hell. Following the major platform updates, their traditional interest-based targeting was failing. Their CPA had tripled, and they were stuck at a $20k/mo revenue ceiling with no clear path to scale. They were effectively renting traffic at a loss, relying on outdated lookalike audiences that were no longer refreshing.
The Protocol
We shifted the focus from audience hacking to 'Creative as Targeting.' We built a Modular Creative Testing engine launching 12 high-impact hooks per week to find high-velocity winners. We implemented Server-Side Tracking (CAPI) to restore data clarity and consolidated the account into a single Broad-Targeting campaign, letting the creative perform the filtering and find the most profitable users.
"Precision beats aggression. Once the tracking architecture was flawless and we started testing creative at scale, the revenue targets became predictable."
Growth Director | YourDigital
-62% COST PER LEAD
B2B SaaS: Surgical Architecture Rebuild.
Recovering $12k/mo in wasted broad-match spend through advanced search restructuring.
The Final Proof
Reduced Cost Per Demo from $48 to $18 within the first 60 days.
Increased demo-to-close rate by 14% via higher lead quality.
Recovered $8,500/mo in previously wasted ad spend for reinvestment.
The Friction
Broad match dependency was hemorrhaging cash. 70% of the traffic was informational junk, people looking for free tools rather than enterprise-level demos. Their Cost Per Demo was $48, which exceeded their LTV-based acquisition thresholds. The previous agency was reporting on Impressions and Clicks while the pipeline remained empty.
The Protocol
We executed a SKAG (Single Keyword Ad Group) restructure focused purely on Bottom-of-Funnel intent. We deployed proprietary negative keyword silos, excluding over 5,000 junk terms from day one. We then implemented Value-Based Bidding using CRM data imports to tell the Google algorithm exactly what a high-quality qualified demo request looked like.
"Precision beats aggression. Once the tracking architecture was flawless and we started testing creative at scale, the revenue targets became predictable."
Growth Director | YourDigital
+312% ORGANIC LEADS
National Logistics: Technical SEO Dominance.
Building an organic moat around national search terms to drive compounding lead volume.
The Final Proof
Secured Position #1-3 for 45 primary high-value national keywords.
Achieved a 312% increase in qualified inbound leads from Google Organic.
Established permanent domain authority that outlasts any paid campaign.
The Friction
The client had a legacy site with massive indexation bloat. Google was crawling 40,000 thin, worthless pages but ignoring the 200 high-value service pages. They were practically invisible for their most valuable national search terms, losing millions in potential contract value to smaller, faster competitors.
The Protocol
We performed an aggressive technical pruning, killing thin content and resolving complex Javascript rendering issues. We then built a 'Topical Authority Moat' around their core service categories and launched a Digital PR campaign to secure editorial links from industry-leading publications, proving to Google that they were the primary authority.
"Precision beats aggression. Once the tracking architecture was flawless and we started testing creative at scale, the revenue targets became predictable."
Growth Director | YourDigital
Ready to scale your business?
Let's discuss how we can apply our proven performance frameworks to your digital presence.